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October 25, 1999
 
Cincinnati Staff of IAG Blast off in ISA Tech/99
Mobilize its Lead Role for Industrial Automation in USA

ISA Tech99 (Oct. 5-7, Philadelphia) concluded and was a success for Advantech. We exhibited a 6m x 6m eye catching blue tent booth that included a wide array of products. The centerpiece of the booth was Advantech's "Solution Center", promoting our theme of being a solution provider for Industrial Automation. Several stories from our Application Guide were used as the basis for product displays featuring ADAM-4000, ADAM-5000, IPPC, PPC, and other products.

The perimeter of the booth was lined with products such as the new WinCE ready IPPC-950 & 920. Showcasing these products was our partnership with Iconics Automation Software. Advantech's new "SolutionPAK" concept was used to promote the partnership by featuring Iconics software and Advantech platform products together in one bundle. Product bundles including Iconics Pocket Genesis software, Microsoft WinCE, and Advantech's IPPC generated a lot of interest and follow up requests from potential customers. WinCE/Iconics applications ranging from 50 units to 1500 units were discussed on the show floor.

The ADAM 4000 family including the ADAM-4550 Radio Modem also generated many inquiries. Discussions with potential customers ranged from remote utility power monitoring applications to environmental monitoring of bridge temperature and wind stress forces. Customers were impressed by the flexibility and cost effectiveness of Advantech's ADAM products.

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  Advantech Announces WinCE HMI Solution
Advantech introduces Industrial Panel PC series (i.e. IPPC series) with WinCE technology as HMI (human machine interface) solution. By offering these bundles to customers with one point of contact for sales, support, and service, our WinCE HMI family simplifies the task of integrating open automation.

  Advantech PCI-1711, PCI-1731 - Optimizing Your Budget in PCI Multifunction DA&C Card
After the hot-selling of PCL-818LS and PCL-812PG for few years, Advantech launches its comparative PCI version -- PCI-1711/1731 series, to respond to the strong demands on low-cost PCI-bus application. They are high performance yet cost-effectiveness PCI Multifunction DA&C cards.

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Several press releases were used at the show to announce important Advantech events in USA, including the establishment of the Cincinnati office as Industrial Automation Group's Networking Headquarters with Taipei and our new partnership with Iconics. Our press conference was well attended by all of the important industry media, like IAN, Control Engineering, Instrument & Control System and so on; and the groundwork was laid to provide good press coverage for Advantech products.

The entire staff in the Cincinnati office worked very hard to make this a successful show and, with the cooperation of many people in the Taipei office, proved that the Advantech team gets things done!
 
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